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Tata CLiQ Luxury foray into fine jewelry with the launch of De Beers Forevermark

Bombay, Maharashtra, India:
As India’s premier luxury lifestyle platform, Tata CLiQ Luxury marks another milestone in its efforts to deliver the best luxury brands and experiences to its customers with the introduction of fine jewelry to its platform with the launch by De Beers Forevermark.

With this launch, Tata CLiQ Luxury further strengthens its luxury jewelry category by offering consumers a global diamond brand that has a heritage of diamond expertise spanning over 133 years. Nine trendy collections will be available on the platform in different product categories, including rings, earrings, bracelets, pendants, nose pins and cufflinks. The collections available on the platform include Avaanti Collection, Icon Collection, Capricci Nose Pin Collection, Tribute Collection Stackable Ring apart from others. Additionally, the exquisite Forevermark Artemis collection created by renowned New York fashion designer Bibhu Mohapatra will also be offered on the platform.

The jewel marks a privileged moment in life, it symbolizes a memory and helps to stop time. Each De Beers Forevermark collection tells a story and each diamond is hand selected for its beauty. For example, the Forevermark Avaanti collection embodies the spirit of possibility, and the Forevermark Icon collection is inspired by the stars of the South African sky.

Less than 1% of the world’s diamonds can bear the unique De Beers Forevermark, proof that they are beautiful, rare, natural and responsibly sourced. The diamond jewelery comes with a De Beers Forevermark registration card, grading certificate and De Beers Forevermark Diamond Jewelery Report from the De Beers Advanced Diamond Institute.

Commenting on the launch, Gitanjali Saxena, Business Leader – Global Luxury, Tata CLiQ Luxury mentioned, We are delighted to introduce our fine jewelry portfolio with the launch of De Beers Forevermark on Tata CLiQ Luxury. With a heritage of 130 years of diamond expertise, the brand is ssynonymous with luxury, exquisite designs and timeless jewelry. Each De Beers Forevermark engraved diamond is natural, hand-picked and comes with a promise of beautiful, rare and responsibly sourced. We look forward to bringing this iconic brand to our discerning customers and will continue to improve their overall luxury shopping experience online.

“We are delighted to offer De Beers Forevermark jewelry on Tata CLiQ Luxury. This partnership has allowed us to reach consumers across the country who are considering buying natural and genuine diamonds. Just as Tata CLiQ Luxury is focused on sustainable business practices, we at De Beers are committed to responsibly sourced diamonds ensuring that every diamond discovered creates a lasting positive impact for the people and places where it turns out that. We look forward to this association and hope that Tata CLiQ Luxury consumers will enjoy our offering,” Sachin Jain, MD, De Beers India said.

Browse stunning engagement rings, decorative bracelets, everyday earrings and other stunning jewellery, each designed to showcase the sparkle of a De Beers Forevermark diamond. Whether for a special gift or to celebrate a milestone for yourself, discover the magnificent collection of diamond jewelry that is now available on Tata CLiQ Luxury.

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