Bangle bracelets

Pandora launches a collection with lab-created diamonds and 100% recycled silver and gold

The company aims to transform the diamond jewelry market with more affordable products and significantly reduced CO emissions2 emissions. Pandora no longer uses mined diamonds.

BALTIMORE, August 16, 2022 /PRNewswire/ — Pandora, the world’s leading jewelry brand, today announced the launch of lab-created diamond jewelry in the United States and Canada. The introduction marks a milestone for the world’s largest diamond marketplace, where more consumers will now be able to purchase diamond jewelry.

“The future of luxury is here today. Lab-created diamonds are just as beautiful as mined diamonds, but available to more people and with less carbon emissions. We are proud to expand the market for diamond and to deliver innovative jewelry that sets a new standard for how the industry can reduce its impact on the planet,” said Pandora CEO Alexandre Lacik.

The global diamond jewelry market is estimated at US$84 billion. The market is expected to continue to grow, and lab-created diamonds are outpacing overall industry growth. The United States is the largest diamond jewelry market in the world.

USA-grown diamonds with low CO2
Lab-created diamonds are identical to mined diamonds, but grown in a lab rather than mined. They have the same optical, chemical, thermal and physical characteristics and are graded to the same standards known as 4Cs – cut, color, clarity and carat. Pandora’s lab-created diamonds are grown, cut and polished using 100% renewable energy and have a carbon footprint of just 8.17 kg CO2e per carat – five percent of that of a mined diamond.

Lab-created diamonds are grown in the United States and point to a future of low-carbon diamonds for jewelry and industrial use. For perspective, if all diamonds were mined with the same low carbon footprint as diamonds created by Pandora’s lab, it would save over 6 million tonnes of CO2e annually – this is equivalent to replacing all cars New York City with electric vehicles.

First collection with 100% recycled silver and gold
To further reduce the jewelry’s climate impact, this is the first Pandora collection made with 100% recycled silver and gold. This brings in the greenhouse gas emissions of the collection’s entry-level product – a silver ring with a 0.15-carat lab-created diamond. ($300) – up to 2.7 kg of CO2e, which is equal to the average emissions of a t-shirt. The flagship product – a one-carat lab-created diamond set in a 14k solid gold ring ($1950) – has a footprint of 10.4 kg of CO2e, which is lower than the average emissions of jeans.

The new collection is a significant step forward for Pandora, as the company has pledged to make all of its jewelry from recycled silver and gold by 2025.

The 33-piece collection is called Pandora Brilliance and includes rings, bracelets, necklaces and earrings, each adorned with a lab-created VS+ clarity solitaire diamond set by hand in silver solid sterling. 14K yellow or solid gold 14K White gold. The collection will be available for purchase from 25e of August in 269 Pandora stores in the United States and Canada and on pandora.net. Prices start from $300 and each stone ranges from 0.15 to one carat.

Brilliance is the first collection in the new Diamonds by Pandora category. The introduction in North America follows a successful pilot launch in the UK of lab-created diamonds in 2021. At the time, Pandora also announced that it would stop using mined diamonds.

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About Pandora
Pandora is the largest jewelry brand in the world. The company designs, manufactures and markets hand-finished jewelry from high quality materials at affordable prices. Pandora jewelry is sold in more than 100 countries through 6,800 points of sale, including more than 2,600 concept stores.

Based at Copenhagen, DenmarkPandora employs 27,000 people worldwide and manufactures its jewelry in two LEED-certified factories in Thailand. Pandora is committed to being a leader in sustainability and will use only recycled silver and gold in its jewelry by 2025 and halve greenhouse gas emissions across its chain in value by 2030. Pandora is listed on the Nasdaq Copenhagen Stock Exchange and has generated sales of 23.4 billion Danish kroner (€3.1 billion) in 2021.

SOURCE PANDORA Jewelry