India’s love affair with gold jewelry dates back hundreds of years! Whether kept safely in bank vaults or in a safe at home, our affinity for the yellow metal still reigns supreme today. Previously, buying gold was more about long-term planning than impulse. Even the smallest gem has gone through a long thought process and so it has been cherished, literally. And since special occasions only happened a handful of times a year, people didn’t have many opportunities to show off their taste for jewelry.
But as with everything, times have changed!
Gone are the days of big jewelry that people preferred to wear only on special occasions. Today, wearing gold jewelry is more about self-expression and fashion. People are choosing to live in the present and want to improve their current lifestyle, especially since the pandemic. For this reason, they now want to enjoy their fine jewelry like a second skin. Among today’s generation of women, jewelry is an integral part of their daily attire, lending an extra dose of personality to every outfit and enhancing even the most casual outfits. And that’s where fashionable, lightweight, trendy, everyday gold comes in. It not only ups the accessory game, but also provides you with irreplaceable staples that look equally stylish with jeans and a t-shirt only with a boss costume or a romantic evening dress. These are the jewels that you instinctively put on at all times without having to worry about whether they go with your look.
Today’s women don’t want their purchases dictated by occasion. As the aesthetics of minimalism are slowly catching up in India. Let’s take a look at how jewelry gets a simplistic makeover.
Earings- From everyday wear to office get-togethers, simple designs that are easy to wear, easy to style, and add sophistication to your outfit are popular. New styles like drop earrings, mismatched earrings, dainty drops, simple gemstone styles are easy to mix and match with an everyday wardrobe.
Rings- Simple ergonomic bands, rings with delicate gemstones and delicate stackable rings are the best gold investments that also guarantee portability.
Bangles and Bracelets- From chunky and ornate bracelets to delicate bracelets, we’ve certainly come a long way.
Necklaces- Delicate layered necklaces and delicate chains with eye-catching pendants have spread everywhere.
Think of your everyday jewelry as that dependable LBD in your wardrobe. Dressed up or down, it’s easy to style and lends the right amount of bling to your everyday wardrobe. Plus, it also works well with other trendier items in your wardrobe. Now lightweight and fashionable, everyday gold jewelry works the same way. It completes any type of look, accompanying you in your daily life, whether it is a casual work or a party.
Women today know exactly what they want. The fact that there are online jewelry platforms offering access to these fashionable and lightweight pieces, they can now rest assured that even gold jewelry can be cool, casual and effortless.
The opinions expressed above are those of the author.
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