AN EXCLUSIVE launch of Omega’s new Speedmaster ’57, inspired by the watch brand’s original iconic design, drew celebrities and other high-profile guests to the JPM Museo in Petaling Jaya, Selangor.
The venue was decorated with the iconic Omega logo while a vintage sports car was displayed as a nod to the Speedmaster’s ties to the racing world.
During a cocktail party, guests were invited to relive the original Speedmaster era of the 1950s.
The venue featured vending machines and retro arcade game machines, while a roller skate dance also captured nostalgic 50s vibes.
Guests were treated to dazzling watchtowers and archival footage highlighting the evolution of the Omega Speedmaster.
The new global ad campaign for the Speedmaster ’57 collection featuring actors George Clooney and Hyun Bin was also showcased at the event.
Clooney brings his classic style to the campaign while Hyun Bin, a rising star, represents the cool, modern spirit that embodies the constant evolution of the Speedmaster.
The Omega Speedmaster has had a long and varied history.
Even before the Speedmaster reached the moon on the wrists of astronauts, the original 1957 model with its large arrow hands and chronograph display accompanied racing teams and engineers on the track.
It was the first watch to feature a tachymeter scale on the bezel.
This feature was ideal for timing average speeds on the track and complemented the rugged, highly accurate and water resistant design of the watch.
The latest Speedmaster takes vintage spirit to another level with slimmer styling, extraordinary color and a coaxial master stopwatch motor that takes precision to the next level.
The signature 1957 details remain, including the “Dot Over 90” brushed metallic bezel as well as the large arrow hands.
The entire collection of eight watches is presented with stainless steel straps or color-matched leather straps.
The invitation-only launch was hosted by Omega Malaysia Vice President Martin Issing and attended by notables such as Malaysian actress Siti Saleha, entrepreneur Datuk Hans Isaac and restaurateur Roberto Guiati.