When describing its brand via its website, Happiness and Mischief says, “Playful, forward-thinking, yet fueled by soulful nostalgia, Bliss and Mischief is dedicated to creating with an open mind, keen attention to detail, and a hands-on commitment to classic American craftsmanship.” Looking at the impeccable skill and effort put into each piece, it’s obvious that its mission statement is accurate.
In 2016, after the election, the Los Angeles-based clothing brand held a holiday sale with 15% of all proceeds going to organizations including Planned Parenthood. Regarding this, Founder Hillary Justin said vogue“After this year’s election, there was no way for me to do business as usual, and so finding a way to use business to give back helped me find a powerful way to go forward.”
She continued, “We allow our clients to choose from a small selection of organizations that we choose because of their immediate needs, such as the Standing Rock Sioux, or their ability to impact government. makes me so happy to see orders coming with the various causes being supported, and is a profound reminder of how we can make real change based on where we choose to spend our money.”